You’ve always wanted to know how to make your competitors stand out and create better content marketing articles than they do? Here is a step-by-step guide to an example that will guide you through the article making process and provide helpful tips.
If you look at content marketing as a means to get links or like Google, you do not even have to start with it. This is of course a bit exaggerated formulated, but applies to the core quite. Before you start to create the content, think about what people who should come to your website, interested. If you are unsure, just ask your website visitors! Or ask people, friends, acquaintances, etc., who are not from the SEO industry, what content they would find good with your site!
Of course, it is the goal of all website operators to generate with content traffic and possibly even links and good rankings in the search engines. But it should not be your only drive for content, especially at the beginning. Take a look at my examples of online shops that understand it and do it well.
Knowing your target audience is essential. Your content marketing will only reach your users if it appeals to them. The target group of online shops usually consists of several, differing in certain characteristics target persons. One speaks of so-called personas, also Buyer personas or user personas.
Buyer personas are prototypes of a specific user group or target group. A persona is a fictional image of a typical customer, based on real data, with all its socio-demographic characteristics, needs, challenges, patterns of behavior, online shopping patterns, etc. This is how you find your matching persona:
Let’s stay with the example above Rebelle. The target group is estimated to be predominantly female, both single and married, 25-45 years, fashion-conscious high earners, brand lovers, but also price-oriented and with an awareness of sustainability.
Of course, not every property applies to every persona. It buys not only “a persona” with you. Much more buy completely different people with you, but have some similarities. So your goal is to find the common denominator, but also to cover niche topics that interest only a part of your target audience.
After getting to know the characteristics of your target group, you can start brainstorming for your topics. Think about what solutions you can offer for any problems (pain points) of your target group. Ideally, you start with a topic that has not yet been answered by your competitors and other websites. This will give your readers added value and you an advantage.
My tip for the procedure:
Let us briefly take the example of fashion as an investment. This is certainly a pain point of the target group, when it pays to spend a lot of money on second hand fashion. The first relevant question would be:
The Rebelle Journal has recognized this and has created an Investment Guide that answers all important questions.
Once your topic is, you can almost start with the text creation. I recommend you, before you start writing or create copywriting, to create a concept in which you roughly outline the structure and content of your text. So you often see in advance how textual and extensive your article will be and can plan accordingly:
So you have some idea what your text will look like. With our pocket theme, it seems obvious that the X bags are the ones with the greatest potential. This could be raised as a leaderboard or according to your favorites or the alphabet or, or.
It is important that you have the interest of the user in focus here. Therefore, it is best to proceed in terms of price or value increase in ascending or descending order. This procedure makes it possible to create clear sections of text so that there is no text waste. Enumerations, subheadings and necessarily matching pictures provide a relaxed text structure.
Again, I topple something again. And yet the statement is true at the core. If you have been working on a topic for hours or days, you quickly lose sight of the essentials – which is also completely normal. Do you repeat yourself in the course of the text? Did you forget one aspect? Is not something understandable to the outsider? Do images and text really fit together? Are you losing the thread or are you pulling it to the end? Would it be better to create a graphic for it? Did you name all important sources?
That’s why you absolutely need a person (or team) to listen to your ideas, read through the article and critically question the concept or text and provide feedback.
Without diligence, no price – this is particularly true in content marketing. Anyone who thinks that snatching away a text is enough is definitely on the wrong track. Your users will notice immediately if you have thought and made an effort to create value for users with your content. Invest time and diligence to write good content. What Does Good Content Marketing Cost You Gain an Approximate Idea of What Takes Time Behind Content Marketing Content Creation.
I can not mention it often enough: content marketing is NOT a classic sales channel and takes time. If your only goal is to make big bucks quickly, content marketing is not the channel for you. The question then is whether a long-term online shop is the right solution for you at all .
However, if your goals are oriented towards increasing brand awareness, generating more long-tail traffic, maintaining more stable rankings in the long term and, above all, customer loyalty, then get started right away!
What you should know about Content Marketing:
I know that despite instructions, rules and tips, it can often be very difficult to get started. The best examples are always helpful. Find your four to five favorite online stores together and see what you like most about them.
You can read this blog Imedukasi – imedukasi.com